What's included

• Initial strategy session

  This is the starting point of our project. We'll have an initial consultation where I'll learn more about your needs, goals, target audience & preferences. From there I'll develop a document summarizing the project scope, objectives, timeline & other important information.

• Mood Board

  Getting on the same page about visual design and aesthetic direction of a project is very important! After our initial strategy session, I'll collect and share design inspiration to help us decide on the look and feel for the finished site.

• Wireframes

  Wireframes are low-fidelity sketches of the websites layout to help us focus on structure & site functionality. I'll share a series of wireframe designs in Figma for each page to help us establish foundational elements like navigation, content & core CTAs.

• Multiple rounds of feedback & refinement

  During the design process, I'll regularly share progress and invite feedback to help refine the direction. This will be delivered through mockups and prototypes.

• Final design prototype & annotated specs

  Once we've gone through our rounds of feedback, I'll deliver detailed, polished designs showing exactly how the final site should look. You'll get a clickable Figma prototype that feels like the finished product as well as a file of annotated design specs.

• Design System

  I want to set my clients up to scale successfully and quickly with a clear design system that can be used to develop new pages & features across the website. Your design system will be a Figma file containing variables, styles and web components complete with usage guidance & examples. I'll work with you to make sure we're capturing all your design system needs.

• Collaboration & support for cross-functional teams

  Websites don't get designed and built in a silo. I'll be available to collaborate with your team to ensure alignment throughout the process. This may look like async documentation or regular meetings, and I'd happily work with developers for a formal handoff!