What's included

• Linking Google Ads to Bing

  Creating a seamless connection between Google Ads and Bing to facilitate synchronized campaign management and performance tracking.

• Targeting Optimization with Negative Keywords

  Identifying and adding negative keywords to refine targeting and enhance ad relevance.

• Setting Up Bing Conversion Tracking

  Implementing conversion tracking codes to accurately monitor and attribute conversions to Bing ads.

• Bid Adjustments for Bing Platform

  Optimizing bidding strategies tailored to Bing to enhance visibility and return on investment (ROI).

• Building Remarketing Audiences

  Creating custom remarketing audiences on Bing to re-engage past visitors and boost conversion rates.

• Deploying UAT with Tag Manager

  Implementing user-defined tags using Tag Manager for advanced tracking and detailed analytics.

• Addressing Policy Compliance Issues

  Resolving policy compliance issues to ensure ad campaigns align with Bing's advertising guidelines.

• Utilizing Ad Extensions: Image, Action, Video, etc.

  Incorporating various ad extensions, such as image, action, and video, to improve ad appearance and performance.

• Reviewing Account and Campaign Settings

  Ensuring all account and campaign settings comply with Bing's platform requirements and best practices.