Brand Designer, Art Director, & Content Creator

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About this service

Summary

With over 10+ years of content creation, 7+ years in graphic design, and 3+ years in art direction, I've spent many hours refining my craft, turning ideas into meaningful experiences. What I do isn't just a job—it's my way of life. Creativity is how I think, breathe, and move through the world. I thrive on the challenge and endless possibilities it brings, constantly inspired to think, create, and design in different ways that are fun, impactful, and innovative.

Process

Here’s what my 5-step process looks like when we work together:
1) Discovery & Define
We kick things off with onboarding. You’ll get access to a personalized Notion portal, where you’ll find your project timeline, tasks, and brand questionnaire to help me get to know your business inside and out.
This sets the foundation for a clear, aligned process from day one.
2) Brand Strategy & Positioning
Strategy turns design into a tool for connection. We’ll develop a clear brand strategy and positioning that helps your brand stand out to the right people for the right reasons. This step makes sure your messaging, tone of voice, and overall creative direction resonates with your audience.
3) Design and Visual Identity
Your visuals are often the first impression people have of your brand. I’ll make sure they are not just visually appealing but purposeful and consistent. We’ll create a cohesive identity that makes your brand memorable and recognizable, from your logo and color palette to typography and imagery.
4) Content and Creative Assets
Once your visual identity is in place, we’ll bring it to life across your key platforms. Creating consistent, quality content is what helps build trust and credibility. Whether it’s social media templates, marketing collateral, or packaging design, your brand will look polished, intentional, and cohesive.
5) Launch and Support
A successful launch sets the tone for your brand’s future. I’ll make sure you feel confident and fully equipped to roll everything out, whether you’re debuting a rebrand or something new. If you need continued support, I offer options to help you keep things consistent and evolving as your business grows.

What's included

  • Brand + Visual Identity Design

    Crafting cohesive and memorable brand identities that tell your story.

  • Brand Strategy

    Defining your brand’s purpose, positioning, and vision to drive meaningful connections.

  • Logo Design

    Designing iconic logos that make your brand unique, timeless, and recognizable.

  • Brand Guidelines

    Providing a detailed roadmap to ensure consistent branding across all platforms.

  • Packaging Design

    Creating standout packaging that captures attention and elevates your product.


Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Lightroom

Adobe Lightroom

Adobe Photoshop

Adobe Photoshop

Industries

Design