Fractional Marketing Operations Leadership
Starting at
$
3,000
/moAbout this service
Summary
What's included
Campaign & Workflow Systems Setup
- Implementation of project management workflows (e.g., Asana, Trello, Notion, tool of your choosing) to organize campaigns, tasks, and deadlines. - Standardized processes for approvals, content production, and reporting so the team can operate efficiently.
Analytics & Tracking Infrastructure
- Setup of Google Analytics, Tag Manager, and conversion tracking across all key channels. - Custom dashboards (Looker Studio or similar) that show traffic, lead quality, and ROI in real time.
Multi‑Channel Campaign Deployment
- Execution of campaigns across email, content, events, and digital channels, with messaging tailored to each audience. - Includes copywriting, scheduling, and coordination with internal/external teams to ensure campaigns launch on time.
Performance Review & Optimization Reports
- Monthly or quarterly reports that analyze campaign outcomes against KPIs. - Actionable recommendations for pivots, scaling successful initiatives, and phasing out underperforming tactics.
Comprehensive Marketing Strategy Document
- Founder/leadership aligned strategy that includes positioning, messaging framework, channel mix, and measurable objectives. - Delivered as a structured document with a 90‑day action plan and a content calendar mapped to business goals.
Example projects
Recommendations
(5.0)
Client • Nov 11, 2024
Recommended
Where do I start. Hanna is awesome. Our whole team has really enjoyed working with Hanna and we're already making plans to work with her again in the future. She brings a great energy, she jumped right into our fast-moving team, and did a wonderful job.
Client • Dec 1, 2023
Recommended
We recently had the pleasure of working with Hannah Retana for our marketing analytics needs at our EMR doula startup. Her insightful analysis and tailored strategies helped us get set up for success. We highly recommend her services for any business seeking expert guidance and measurable growth in digital marketing.
Skills and tools
Industries