What's included

• Campaign & Workflow Systems Setup

  - Implementation of project management workflows (e.g., Asana, Trello, Notion, tool of your choosing) to organize campaigns, tasks, and deadlines. - Standardized processes for approvals, content production, and reporting so the team can operate efficiently.

• Analytics & Tracking Infrastructure

  - Setup of Google Analytics, Tag Manager, and conversion tracking across all key channels. - Custom dashboards (Looker Studio or similar) that show traffic, lead quality, and ROI in real time.

• Multi‑Channel Campaign Deployment

  - Execution of campaigns across email, content, events, and digital channels, with messaging tailored to each audience. - Includes copywriting, scheduling, and coordination with internal/external teams to ensure campaigns launch on time.

• Performance Review & Optimization Reports

  - Monthly or quarterly reports that analyze campaign outcomes against KPIs. - Actionable recommendations for pivots, scaling successful initiatives, and phasing out underperforming tactics.

• Comprehensive Marketing Strategy Document

  - Founder/leadership aligned strategy that includes positioning, messaging framework, channel mix, and measurable objectives. - Delivered as a structured document with a 90‑day action plan and a content calendar mapped to business goals.