Fractional Marketing Operations for GovTech SaaS & Social ImpactHanna Retana
One fractional marketing slot is currently open — let’s build together.
For mission-driven B2B SaaS companies selling to government, nonprofits, or impact-focused enterprises, I help you build marketing systems that drive growth, without the enterprise price-tag.
You're building technology that actually matters: tools for smarter cities, healthier communities, or more sustainable futures. But your marketing feels duct-taped together, and you're burning budget without clear ROI.
I build marketing operations that scale with lean teams: the strategy, systems, and execution. From positioning that resonates with government buyers to analytics dashboards that actually inform decisions, I ensure your marketing works as hard as your product does.
What's included:
Full marketing ops
Comprehensive email strategy
SEO+GEO content/calendar
Advanced campaigns
Partnerships
RFP support
What's included
Campaign & Workflow Systems Setup
- Implementation of project management workflows (e.g., Asana, Trello, Notion, tool of your choosing) to organize campaigns, tasks, and deadlines.
- Standardized processes for approvals, content production, and reporting so the team can operate efficiently.
Marketing Intelligence for Decision Making
- Full GA4/GTM implementation with conversion tracking across your funnel.
- Custom dashboards showing exactly which channels drive qualified leads.
- Monthly insights that tell you what to scale and what to decomission.
Campaigns Built for Your Ideal Customer's Reality
- Multi-channel execution (email, content, events, digital) tailored to government/nonprofit/enterprise buyers.
- Messaging that speaks to procurement cycles, stakeholder complexity, and mission alignment.
- Coordination across teams to launch on time, every time.
Sustainable, Ongoing Marketing Operations
- Project management infrastructure (Asana/Notion/your tool) that keeps campaigns on track.
- Documented processes so your marketing efforts stay consistent, even when you're focused elsewhere.
- Standardized workflows for approvals, production, and reporting.
FAQs
Starting at$4,500 /mo
Tags
Google Analytics
HubSpot
Notion
Slack
Digital Marketing Specialist
Growth Marketer
Marketing Strategist
Service provided by
Hanna Retana proCosta Rica
- $10k+
- Earned
- 3
- Paid projects
- 5.00
- Rating
- 10
- Followers
Fractional Marketing Operations for GovTech SaaS & Social ImpactHanna Retana
Starting at$4,500 /mo
Tags
Google Analytics
HubSpot
Notion
Slack
Digital Marketing Specialist
Growth Marketer
Marketing Strategist
One fractional marketing slot is currently open — let’s build together.
For mission-driven B2B SaaS companies selling to government, nonprofits, or impact-focused enterprises, I help you build marketing systems that drive growth, without the enterprise price-tag.
You're building technology that actually matters: tools for smarter cities, healthier communities, or more sustainable futures. But your marketing feels duct-taped together, and you're burning budget without clear ROI.
I build marketing operations that scale with lean teams: the strategy, systems, and execution. From positioning that resonates with government buyers to analytics dashboards that actually inform decisions, I ensure your marketing works as hard as your product does.
What's included:
Full marketing ops
Comprehensive email strategy
SEO+GEO content/calendar
Advanced campaigns
Partnerships
RFP support
What's included
Campaign & Workflow Systems Setup
- Implementation of project management workflows (e.g., Asana, Trello, Notion, tool of your choosing) to organize campaigns, tasks, and deadlines.
- Standardized processes for approvals, content production, and reporting so the team can operate efficiently.
Marketing Intelligence for Decision Making
- Full GA4/GTM implementation with conversion tracking across your funnel.
- Custom dashboards showing exactly which channels drive qualified leads.
- Monthly insights that tell you what to scale and what to decomission.
Campaigns Built for Your Ideal Customer's Reality
- Multi-channel execution (email, content, events, digital) tailored to government/nonprofit/enterprise buyers.
- Messaging that speaks to procurement cycles, stakeholder complexity, and mission alignment.
- Coordination across teams to launch on time, every time.
Sustainable, Ongoing Marketing Operations
- Project management infrastructure (Asana/Notion/your tool) that keeps campaigns on track.
- Documented processes so your marketing efforts stay consistent, even when you're focused elsewhere.
- Standardized workflows for approvals, production, and reporting.
FAQs
$4,500 /mo