What's included

• Brand Guideline

  This comprehensive guide covers all the information learned from meetings, along with the suggested brand elements. Within this file folder there are: 🖌️ Overview of brand mission, vision, and values 🖌️ Brand voice and tone guidelines 🖌️ Key messaging and taglines 🖌️ Image and photography style guidelines

• Logo

  Based on your preferences and target audience, I will design a logo that best represents your brand. Within this file folder there are: ✨ Primary logo ✨ Secondary logo variations ✨ Logo in different formats (JPEG, PNG, SVG, EPS) ✨ Logo usage guidelines (dos and don'ts)

• Color Palette

  Based on your existing branding, I will modify and create a palette that enhances and amplifies your brand. Within this file folder there are: 🎨 Primary and secondary colors 🎨 Tertiary colors or accent colors 🎨 Color codes (HEX, RGB, CMYK)

• Font Guide

  I will explain the best fonts to use and provide recommended guidelines to prevent misalignments in both digital and print formats. Within this file folder there are: ✍️ Primary and secondary fonts ✍️ Font usage guidelines (sizes, weights, line spacing)