If your tracking is broken, you’re making ad decisions in the dark. I’ll set up accurate analytics on your Shopify store so you know which ads, emails, and channels actually drive sales.

GA4 setup with e-commerce events (view item, add to cart, begin checkout, purchase)

Meta Pixel and Conversions API setup, plus TikTok or Google Ads tags if needed

Google Tag Manager configuration

Testing and verification, so events fire correctly and aren’t double-counted

UTM structure and naming guidance for your campaigns

Search Console connection

A simple dashboard (Looker Studio) showing revenue by source, conversion rate, and top products

A short training video on reading your reports

You share store access and your ad accounts (view or admin)

I audit your current tracking and find gaps

I set up and test everything

You get your dashboard and a walkthrough

Perfect for: stores running paid ads, brands whose numbers don’t match between platforms, and anyone planning to scale spend.