What's included

• Strategy & Planning

  Initial discovery session to understand brand goals, target audience, and design preferences. Competitive analysis and reference gathering. Site structure, sitemap, and navigation flow planning. Definition of style direction (colors, typography, imagery, layout style).

• UI/UX Design (Framer)

  Custom homepage design in Framer reflecting brand identity and conversion goals. Design of key pages, including: Homepage Product page template Collection/category page template About/Story page Contact page Cart and checkout mockup (for Shopify integration reference) Mobile-responsive and tablet-friendly design layouts. Design prototype and user flow testing in Framer.

• Shopify Development

  Setup and configuration of Shopify store (basic settings, navigation, payment, shipping). Implementation of approved Framer design into Shopify theme (custom or modified). Product catalog setup (up to X products — to be specified). Collection structure and filters setup. Installation of essential Shopify apps for: Reviews/testimonials Email marketing (e.g., Klaviyo, Mailchimp) SEO optimization Cart recovery and analytics Checkout flow optimization for high conversion.

• Content Integration

  Upload of provided product images, descriptions, and pricing. Integration of brand assets (logo, fonts, colors). Copy and media formatting for all designed pages.

• SEO & Optimization

  Basic on-page SEO setup (titles, meta tags, alt text, schema). Fast-loading optimization for web and mobile.