Everything starts with strategy. Have a look at Nike, or even Mel Robbins - do you get a sense that they don’t know what their next step is in their business? Or do you look at their brands and think, wow, they probably know exactly what they’re doing for the next 10 years?

Knowing why you started, where you’re showing up, how your audience is finding you, what transformation you’re providing, and how to repeat it all in a process that makes you feel and appear consistent and reliable.

Strategy isn’t “what to post on Friday, Monday, and Wednesday” - strategy is understanding the deeper values behind your brand. Yes, you’ve got a “storefront” - ie., the front part of your brand might feel solidified to you. But the behind the scenes? What happens when you step through the door of [BRAND NAME HERE]? What happens when you are faced with uncertainty, or hiring a new team member, or scaling up?

Do you know what you stand for? What does your company stand for? What voice are you using to attract your audience? What’s your messaging tone or impact?

If you can’t answer those questions, it might be time to book a strategy session.

If you’re looking for a foundational brand strategy session, but don’t need the whole shebang with design and support, try a 90 minute brand strategy session, perfect for those either just getting started and wanting to start RIGHT, or shifting and are ready to realign with their vision. With a 90 minute session, we’ll dive into an in-depth questionnaire together on a Zoom call and you’ll receive your Brand Files in a PDF within 7 business days.

This is the perfect deliverable to be able to hand off to your designer or your team in the future to give them a foundation to work off of.

Your brand why

Your brand values

Insights on similar brands for market research

Your audience persona

Your messaging (voice, feeling, impact)

An overview of your audience’s sales journey

Your brand stylescape

A primary logomark

A secondary logomark

Favicon

Color palette development

Font pairings + files

All your logomarks in all your colors / dark and light versions