Brand Design & StrategyAllie Billings
Everything starts with strategy. Have a look at Nike, or even Mel Robbins - do you get a sense that they don’t know what their next step is in their business? Or do you look at their brands and think, wow, they probably know exactly what they’re doing for the next 10 years?
That’s brand strategy.
Knowing why you started, where you’re showing up, how your audience is finding you, what transformation you’re providing, and how to repeat it all in a process that makes you feel and appear consistent and reliable.
Strategy isn’t “what to post on Friday, Monday, and Wednesday” - strategy is understanding the deeper values behind your brand. Yes, you’ve got a “storefront” - ie., the front part of your brand might feel solidified to you. But the behind the scenes? What happens when you step through the door of [BRAND NAME HERE]? What happens when you are faced with uncertainty, or hiring a new team member, or scaling up?
Do you know what you stand for? What does your company stand for? What voice are you using to attract your audience? What’s your messaging tone or impact?
If you can’t answer those questions, it might be time to book a strategy session.
90 MINUTE BRAND STRATEGY SESSIONS
If you’re looking for a foundational brand strategy session, but don’t need the whole shebang with design and support, try a 90 minute brand strategy session, perfect for those either just getting started and wanting to start RIGHT, or shifting and are ready to realign with their vision. With a 90 minute session, we’ll dive into an in-depth questionnaire together on a Zoom call and you’ll receive your Brand Files in a PDF within 7 business days.
This is the perfect deliverable to be able to hand off to your designer or your team in the future to give them a foundation to work off of.
Your BRAND FILES document includes:
Your brand why
Your brand values
Insights on similar brands for market research
Your audience persona
Your messaging (voice, feeling, impact)
An overview of your audience’s sales journey
Your brand stylescape
You’ll walk away with everything from above in your strategy intensive, plus:
A primary logomark
A secondary logomark
Favicon
Color palette development
Font pairings + files
All your logomarks in all your colors / dark and light versions
What's included
Visuals
Logo type, brand colors, fonts, suggested imagery, patterns, icons
Strategy
Goal breakdown, suggested use of visuals, voice, social media goals, and more
Example work
Allie's other services
Starting at$2,000
Tags
Adobe Illustrator
Brand Designer
Brand Strategist
Service provided by
Allie Billings Anchorage, USA
Brand Design & StrategyAllie Billings
Starting at$2,000
Tags
Adobe Illustrator
Brand Designer
Brand Strategist
Everything starts with strategy. Have a look at Nike, or even Mel Robbins - do you get a sense that they don’t know what their next step is in their business? Or do you look at their brands and think, wow, they probably know exactly what they’re doing for the next 10 years?
That’s brand strategy.
Knowing why you started, where you’re showing up, how your audience is finding you, what transformation you’re providing, and how to repeat it all in a process that makes you feel and appear consistent and reliable.
Strategy isn’t “what to post on Friday, Monday, and Wednesday” - strategy is understanding the deeper values behind your brand. Yes, you’ve got a “storefront” - ie., the front part of your brand might feel solidified to you. But the behind the scenes? What happens when you step through the door of [BRAND NAME HERE]? What happens when you are faced with uncertainty, or hiring a new team member, or scaling up?
Do you know what you stand for? What does your company stand for? What voice are you using to attract your audience? What’s your messaging tone or impact?
If you can’t answer those questions, it might be time to book a strategy session.
90 MINUTE BRAND STRATEGY SESSIONS
If you’re looking for a foundational brand strategy session, but don’t need the whole shebang with design and support, try a 90 minute brand strategy session, perfect for those either just getting started and wanting to start RIGHT, or shifting and are ready to realign with their vision. With a 90 minute session, we’ll dive into an in-depth questionnaire together on a Zoom call and you’ll receive your Brand Files in a PDF within 7 business days.
This is the perfect deliverable to be able to hand off to your designer or your team in the future to give them a foundation to work off of.
Your BRAND FILES document includes:
Your brand why
Your brand values
Insights on similar brands for market research
Your audience persona
Your messaging (voice, feeling, impact)
An overview of your audience’s sales journey
Your brand stylescape
You’ll walk away with everything from above in your strategy intensive, plus:
A primary logomark
A secondary logomark
Favicon
Color palette development
Font pairings + files
All your logomarks in all your colors / dark and light versions
What's included
Visuals
Logo type, brand colors, fonts, suggested imagery, patterns, icons
Strategy
Goal breakdown, suggested use of visuals, voice, social media goals, and more
Example work
Allie's other services
$2,000