Revamp Your Brand's Communication

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About this service

Summary

A cutting-edge Brand Voice Enhancement service meticulously crafted to revolutionize your brand's communication strategy. Leveraging consumer research and direct sales copy to ensure your message resonates with your target audience and drives sales.
Forget starting from scratch; I will leverage my expertise by refining and optimizing what you already have, ultimately positioning you for success in connecting with your audience and driving sales.

Process

Initial Consultation Call:
We'll start with an initial consultation call to discuss your content needs and objectives.
During this call, we'll review your current content and discuss your goals for revitalizing existing content and creating new content to align with your enhanced brand voice.
Content Revitalization Package Discussion:
For the Content Revitalization Package, we'll schedule a follow-up call specifically focused on revitalizing existing content.
During this call, we'll review select existing content pieces together, discussing desired changes and improvements to align them with your refined brand voice.
We'll outline the process for revitalizing each piece of content, ensuring it reflects your brand's identity and resonates with your target audience.
New Content Creation Package Discussion:
Similarly, for the New Content Creation Package, we'll schedule a separate call to focus on creating new content assets.
During this call, we'll explore your content needs and objectives for creating new content, such as website copy, blog articles, social media posts, and advertising campaigns.
We'll brainstorm content ideas, discuss key messaging themes, and outline the process for creating each piece of new content tailored to reflect your refined brand voice.
Collaborative Planning and Execution:
Throughout the process, we'll work collaboratively with your team to ensure that the revitalized and new content accurately represents your brand identity and messaging.
We'll incorporate your feedback and preferences at every stage of content development to ensure alignment with your vision and objectives.
Delivery and Implementation:
Once the revitalized and new content pieces are finalized, we'll deliver them to you in the agreed-upon format.
You can then implement the content across your various communication channels, confident that it effectively reflects your enhanced brand voice and resonates with your target audience.

What's included

  • Brand Voice Audit Report

    An analysis of your current brand voice, identifying areas for improvement and opportunities for enhancement. Content Revitalization Package: Revamped versions of select existing content pieces, such as website copy, social media posts, and marketing materials, rewritten to align with the enhanced brand voice. New Content Creation Package: Creation of new content assets, including website copy, blog articles, social media posts, and advertising campaigns, tailored to reflect the refined brand voice. Visual Identity Alignment Suggestions: Suggestions for aligning visual elements, such as graphics and imagery, with the refined brand voice to ensure visual coherence and consistency. Training Session: A training session to educate your team on implementing and maintaining the enhanced brand voice across all relevant departments and communication channels. Monitoring and Measurement Plan: Recommendations for monitoring the effectiveness of the enhanced brand voice over time, including key performance metrics and methods for gathering customer feedback.

  • Brand Voice Guidelines

    A comprehensive document outlining the refined brand voice attributes, along with guidelines for consistent application across all communication channels.

  • Content Revitalization (Optional)

    Revamped versions of select existing content pieces, such as website copy, social media posts, and marketing materials, rewritten to align with the enhanced brand voice.

  • New Content Creation (Optional)

    Creation of new content assets, including website copy, blog articles, social media posts, and advertising campaigns, tailored to reflect the refined brand voice.

  • Visual Identity Alignment Suggestions

    Suggestions for aligning visual elements, such as graphics and imagery, with the refined brand voice to ensure visual coherence and consistency.

  • Training Session (If applicable)

    A training session to educate your team on implementing and maintaining the enhanced brand voice across all relevant departments and communication channels


Skills and tools

Brand Strategist
Copywriter
Sales-Driven Marketing
ClickFunnels
Google Docs
Microsoft Word
Shopify
WordPress

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