
Brand Management
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About this service
Summary
What's included
Brand Audit
Before initiating any activities, we'll conduct a brand audit (or analyze pre-collected qualitiative and quantitative data) to determine the most effective potential changes to brand strategy and design.
Branding Board
Utilizing Miro and your brand kit, we'll co-create a buildable design canvas for your brand: featuring colors, fonts, adjectives, target demographics, mission statement, conceptual points of departure, and brand tone that serves as a shareable visual and written reference for your projects.
Social Media Strategy Doc
For up to 4 different social media channels, we'll create a tabbed document outlining what brand features to leverage according to strengths and audience demographics unique to each targeted platform while remaining sensitive to trend data.
Social Media Management Plan
Utilizing the initial Brand Audit, Branding Board, and Social Media Strategy Doc, the Social Media Management Plan outlines the next steps in transforming your brand strategy: orchestrating a team and/or workflows, designing a RACI (responsible, accountable, consulted and informed) matrix, and analytics reporting protocols.
Skills and tools
Industries