What's included

• Brand Audit

  Before initiating any activities, we'll conduct a brand audit (or analyze pre-collected qualitiative and quantitative data) to determine the most effective potential changes to brand strategy and design.

• Branding Board

  Utilizing Miro and your brand kit, we'll co-create a buildable design canvas for your brand: featuring colors, fonts, adjectives, target demographics, mission statement, conceptual points of departure, and brand tone that serves as a shareable visual and written reference for your projects.

• Social Media Strategy Doc

  For up to 4 different social media channels, we'll create a tabbed document outlining what brand features to leverage according to strengths and audience demographics unique to each targeted platform while remaining sensitive to trend data.

• Social Media Management Plan

  Utilizing the initial Brand Audit, Branding Board, and Social Media Strategy Doc, the Social Media Management Plan outlines the next steps in transforming your brand strategy: orchestrating a team and/or workflows, designing a RACI (responsible, accountable, consulted and informed) matrix, and analytics reporting protocols.