Creative Direction
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About this service
Summary
Coming up with ideas that make your brand stand out... and then making them happen.
I've been a creative director for over 13 years, focusing on making complex ideas simple and accessible. For the past ten years, I have partnered up with Trend Micro, a cyber security giant, and helped them tell their stories effectively and efficiently.
In short, I specialize in making content that won't put your viewers to sleep but will turn them into fans of your brand—all for a reasonable price.
I develop creative concepts based on a brief and our conversations. Then, as I'm also an experienced producer, I work to develop ideas that fit your budget.
Depending on a project, I work alone or lead a creative team consisting of copywriters, art directors, etc.
The next step is to produce the content. I can work with your production team and oversee the process to make sure the product is top of the line... or if you want, I can work with mine at Black Rabbit..
You can check out my film directing portfolio at www.wjdirector.com
What's included
Video commercials
Do you want to tell the world about something that you do? Want them to learn more? Become your customers? Fans? I create stories that make people feel because that is what gets them interested.
Explainers
Everyone makes explainer videos. They all look the same. I like to make them unique, so they stand and break through the marketing noise.
Long form content
What's that? It's not about selling your product or service but showing that your brand rocks! It shows that you are the thought leader in your category and makes everyone want to be just like you :)
Skills and tools
Creative Director
Video Producer
Writer
Adobe After Effects
Adobe Photoshop
Adobe Premiere Pro
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