What's included

• Content Audit and Analysis

  Assessing existing content to identify strengths, weaknesses, and gaps. Providing recommendations for improvement.

• Content Strategy Plan

  Developing a comprehensive strategy outlining content goals, target audience analysis, content calendar, channels/platforms, and key performance indicators (KPIs).

• Content Calendar

  Creating a detailed schedule of content topics, formats, and publishing dates. This ensures a consistent and organized approach to content creation and distribution.

• Content Creation Guidelines

  Providing guidelines for content creation, including voice, tone, style, and brand messaging to maintain consistency across all content pieces.

• Keyword Research and SEO Recommendations

  Conducting keyword research and providing SEO strategies to optimize content for search engines and improve visibility.

• Distribution and Promotion Strategy

  Outlining how and where the content will be distributed, shared, and promoted to reach the target audience effectively. This might include social media, email marketing, guest posting, etc.

• Performance Reporting

  Providing regular reports on content performance metrics such as engagement, traffic, conversion rates, and other KPIs. Analyzing the results and suggesting adjustments to the strategy based on data.

• Content Optimization Recommendations

  Offering suggestions for improving existing content based on analytics and audience feedback to enhance its effectiveness.