Unleash your brand's voice: marketing that ignites engagement

Laura Zaffaroni

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About this service

Summary

I focus on igniting engagement, sparking conversations, and building lasting relationships with your audience. Unlike generic agencies, I become an extension of your team, tailoring campaigns to your specific goals and audience.

Process

Discovery & Strategy: I'll work with you to understand your brand, target audience, and marketing goals. I'll then craft a personalized social media strategy that outlines the platforms you should be on, the type of content that resonates with your audience, and how we'll measure success.

Content Creation & Scheduling: I'll get creative and develop a content calendar filled with engaging posts, eye-catching visuals, and strategic messaging tailored to each platform.

Launch and Management: posting content and messages, and building relationships with your audience.

Analytics & Optimization: We'll track key metrics to see what's working and what's not to refine strategy.

Ongoing Growth & Reporting: I'll provide regular reports (one a month) on your social media performance and continuously work towards achieving your goals. This is an ongoing process, ensuring your social media presence keeps evolving and thriving.

What's included

Strategic Foundation
Social Media Strategy Document: this outlines your target audience, brand voice and tone, content pillars, posting schedule, and key performance indicators (KPIs) to measure success.
Content Creation
High-Quality Content Calendar: a calendar outlining planned content for the duration of the project, including formats (images, videos, text posts) and themes. Social Media Posts: Eye-catching visuals, compelling copywriting, and creative content formats tailored to each platform.
Reporting & Optimization
Regular Performance Reports: data-driven reports analyzing the effectiveness of your social media campaigns and identifying areas for improvement. Ongoing Strategy Optimization: adjustments to your strategy based on performance data to maximize your return on investment (ROI).

Example projects