Brand Identity Design
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About this service
Summary
What's included
Discovery Brief
Conduct a thorough discovery session to understand your brand values, target audience, and unique selling propositions, by call or questionnaire.
Research
Incorporate market research insights to inform the design process, ensuring the brand identity aligns with current industry trends and resonates with the target demographic.
Stylescapes
Create visual moodboards or stylescapes to present the overall aesthetic direction before finalizing the design elements.
Logo Creation
Design a unique and memorable logo that encapsulates your brand's identity.
Color Palette and Typography
Define a cohesive color palette and typography guidelines to maintain consistency across all brand assets.
Visual Elements
Develop visual elements that complement the brand identity, including icons, patterns, or illustrations, depending your needs and what fits best.
Brand Style Guide
Produce a comprehensive brand style guide encompassing all design elements for consistent application.
Skills and tools
Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Slack