Brand Design

Mario Gonzalez

Starting at

1,500

About this service

Summary

Brand Design Package for Small Businesses

A professional, affordable solution to elevate your brand—quickly and strategically.

Why This Package?

✅ Fast & Essential: Get a complete brand identity in less than 3 weeks. Everything you need to launch with confidence.

✅ Strategic & Focused: Every design decision is rooted in strategy, guided by your vision (via our brief questionnaire) to ensure your brand stands out.

✅ Built for Partnership: I pride myself on quality and collaboration, aiming to build lasting relationships beyond just this project.

Perfect for small businesses ready to make a strong impression without the big agency price tag.

Process

Here is an estimated timeline for a project.

Getting started: I will send over a contract and an invoice requiring the 50% of the payment to start the project.

Discovery phase: During this phase, I will send over the brand questionnaire to help understand your brand's objectives, target audience, and align our visions.

Creative Direction: After reviewing the completed brand questionnaire, l'll create a couple of moodboards to inspire and guide the overall direction of your brand design. This will help establish the tone for your brand's look and feel, encompassing colors, typography, and style.

Feedback Phase: A presentation will be sent after to review and provide feedback on the creative direction found in the moodboards. (Up to 2 revisions).

Design Phase: Three design proposals will be developed and presented, each featuring three logo suites: primary, secondary logo variations, color palettes, typography options, and brand mock-ups that demonstrate how each concept would manifest in real life. Only one design concept will be chosen.

Handover Phase: Once all the design concepts have been approved, I’ll begin developing a concise brand guidelines document that outlines the optimal usage of your new brand visuals. This guide will provide practical tips on how to effectively utilize the logo, colors, and fonts to ensure consistent brand representation across all platforms. All the design files will be sent in an organized (zip) file. I’ll include all the files for web and digital use (SVG, JPG, PNG) as well as the print files (PDF, EPS) and the mini brand guideline document (PDF).

What's included

Brand Questionnaire
We’ll provide you with an in-depth but quick questionnaire to help us understand your brand’s objectives, target audience, and align our visions.
Moodboards
After reviewing the completed brand questionnaire, I’ll create a couple of moodboards to inspire and guide the overall direction of your brand design. This will help establish the tone for your brand’s look and feel, encompassing colors, typography, and style.
3 Design Concepts
After the creative exploration phase is complete, we’ll proceed to the design phase. I’ll provide a maximum of three logo design proposals, each comprising three logo suites: primary, secondary logo variations, color palettes, and typography options. Only one design concept will be selected.
Mini Brand Guidelines With Mockups
I’ll provide a simple document guide that outlines the optimal usage of your new brand visuals. This guide will cover how to effectively utilize the logo, colors, and fonts to maintain brand consistency.
Design Files Handover
All the design files will be sent in an organized (zip) file. I’ll include all the files for web and digital use (SVG, JPG, PNG) as well as the print files (PDF, EPS) and the mini brand guideline document (PDF).

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