What's included

• Main Logo + Variations

  A custom-designed logo that represents the brand’s identity and concept. It can be typographic, symbolic, or a combination of both. Adaptations of the logo for different uses, such as: - Secondary version (a more compact or simplified variation). - Black & white version for use on dark or light backgrounds. - Submark or icon if the brand needs a standalone symbol separate from the main logo.

• Color Palette & Typography

  Color Palette: A carefully curated set of colors that reflect the brand’s aesthetic, provided with HEX/RGB codes for digital and print use. It includes primary and secondary colors for versatility. Typography: A selection of fonts for headlines, subheadings, and body text, ensuring a consistent and recognizable visual identity.

• Moodboard & Graphic Elements

  Moodboard: A visual collage that defines the brand’s artistic direction, including inspirational images, textures, colors, and graphic references. Graphic Elements: Additional assets such as illustrations, patterns, icons, or textures that enhance the identity and maintain a cohesive visual language.

• Basic Applications Mock Ups

  Adapting the brand identity into key assets, such as: - Business cards (digital or print-ready). - Social media templates (Instagram posts or stories). - Labels or stickers for packaging, products, or branding purposes.