Analytics implementation, reporting, and conversion-rate optimization support for websites that need trustworthy measurement and a clearer view of how users move through key journeys.

I configure GA4, Google Tag Manager, custom events, and server-side tracking where appropriate, then use the resulting data to identify funnel drop-offs and prioritize conversion experiments. Engagements can include tracking setup, reporting dashboards, landing-page or checkout testing, and ongoing measurement support.

GA4 and GTM event tracking for agreed user actions and conversion steps

First-party or server-side tracking implementation when compatible with your stack and consent requirements

Recurring analytics and conversion reporting with agreed metrics and cadence

A/B testing and funnel optimization support for agreed high-value pages

How we’ll work I’ll map your key conversion journeys, review the existing analytics setup and consent configuration, define an event taxonomy, and validate the tracking implementation. For optimization work, I’ll use available behavioral and analytics data to prioritize test hypotheses, then document results and recommended next steps.

To get started Please provide access to Google Tag Manager, the GA4 property, website admin or repository access, your consent-management setup, and a list of the conversions or user journeys that matter most to your business.