The Tech and SaaS market is extremely competitive. You have to use every chance you have to differentiate yourself in a crowded market. Your website is your first asset to ensure your visitors are intrigued by your product and decide to be buyers.

The point of creating a website shouldn't be just highlighting your product in a pretty way. We want to ensure that your website communicates properly to your users through the visuals and we want to maximize that chances of them buying.