Email Newsletters to Drive Engagement and Conversions

Charifa Ouirini

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About this service

Summary

I offer personalized crafted email newsletters designed to drive engagement and conversions for your business. Utilizing tools like HubSpot and Mailchimp, I create compelling newsletters with attention-grabbing titles and content, achieving high open rates and click-through rates. What sets me apart is my ability to blend strategic planning, creativity, and data-driven optimization to ensure your email campaigns not only reach your audience but also inspire them to take action!

Process

Initial Consultation

Objective: Understand the client's goals, target audience, and branding.

Activities: Discuss project scope, gather requirements, and clarify expectations.

Deliverables: Project brief and agreement on key performance indicators (KPIs).

2. Content Planning and Strategy

Objective: Develop a content strategy and plan for the email newsletters.

Activities: Conduct market research, analyze competitors, and create a content calendar.

Deliverables: Content Strategy Document and Content Calendar.

3. Newsletter Creation

Objective: Develop engaging and compelling newsletters.

Activities: Write, design, and optimize email content, ensuring alignment with the client's brand voice and objectives.

Deliverables: Engaging Email Newsletters.

4. Review and Revision

Objective: Ensure newsletters meet the client's expectations and best practices.

Activities: Submit newsletters for client review, gather feedback, and make necessary revisions.

Deliverables: Final versions of newsletters after revisions.

What's included

Subscriber List Segmentation
Segmenting your subscriber list based on demographics, behavior, and preferences to ensure targeted and personalized email content. Format: Delivered in Excel and integrated into your email marketing platform. Quantity: One comprehensive segmentation report. Revisions: Up to 1 round of revisions.
Engaging Email Newsletters
Professionally written and designed newsletters tailored to your brand's voice and audience, incorporating best practices for email marketing. Format: Delivered in PDF format. Quantity: Amount can be discussed. Revisions: Up to 2 rounds of revisions per newsletter.

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