Brand Identity Design
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About this service
Summary
Process
FAQs
What format will we receive the logos in?
You'll receive your logo files in all useful formats: .png, .svg, .eps, .jpg, .pdf. You are welcome to request others if required.
What's included
Logo Collection
Master Logo: Your brand's primary visual identifier, designed for widespread use across materials. Alternate Logo: A complementary version created for scenarios where the master logo isn't optimal, typically featuring modified arrangement or simplification. Brand Symbol: A distilled emblem representing your identity, ideal for constrained spaces and digital profile images.
Color System
A curated selection of core and supporting colors establishing your visual identity. Includes technical specifications (HEX, RGB, CMYK) ensuring consistency across digital and print applications.
Font Strategy
Carefully selected primary and supporting typefaces aligned with your brand aesthetic. Detailed guidance for typographic implementation across headlines, body content, and decorative elements.
Visual Applications
Practical demonstrations of your branding applied to relevant contexts (business stationery, digital platforms, web presence). Provides tangible visualization of your brand identity in everyday scenarios.
Identity Manual
A definitive reference document detailing the correct implementation of all brand components. Contains specifications for logo positioning, color usage, typography structure, and implementation guidelines.
Deliverable Assets
Complete logo collection in multiple file formats (SVG, EPS, PDF, PNG, JPG) supporting various applications. Digital color palette for simplified implementation. Typography resources or acquisition instructions (for open-source fonts). Comprehensive identity manual in PDF format for reference and distribution. Application mockups for future adaptation and presentation.
Skills and tools
UI Designer
Web Designer
Web Developer
Adobe Illustrator
Adobe Photoshop
Figma
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