Brand Identity Design by Aurelza

Brand Identity Design

Pro

Aurelza

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About this service

Summary

We create comprehensive brand identities built on a deep understanding of your vision and values.

Our service stands out through unlimited revisions until you're 100% satisfied, ensuring your brand perfectly captures your essence and connects with your target audience.

Process

Discovery

We’ll begin with a call to dive into your brand’s direction, mission, values, and inspiration, ensuring a clear understanding of your vision.

Concepts

Next, I’ll present a selection of branding options, including logo, colour, and typography variations. From there, we can choose a favourite, combine elements, or start fresh to find the perfect fit.

Refinement

Once we’ve perfected your brand identity, I’ll deliver all final assets through Playbook, a streamlined platform for easy access and organisation. Check out an example here.

FAQs

What format will we receive the logos in?
You'll receive your logo files in all useful formats: .png, .svg, .eps, .jpg, .pdf. You are welcome to request others if required.

What's included

Logo Collection
Master Logo: Your brand's primary visual identifier, designed for widespread use across materials. Alternate Logo: A complementary version created for scenarios where the master logo isn't optimal, typically featuring modified arrangement or simplification. Brand Symbol: A distilled emblem representing your identity, ideal for constrained spaces and digital profile images.
Color System
A curated selection of core and supporting colors establishing your visual identity. Includes technical specifications (HEX, RGB, CMYK) ensuring consistency across digital and print applications.
Font Strategy
Carefully selected primary and supporting typefaces aligned with your brand aesthetic. Detailed guidance for typographic implementation across headlines, body content, and decorative elements.
Visual Applications
Practical demonstrations of your branding applied to relevant contexts (business stationery, digital platforms, web presence). Provides tangible visualization of your brand identity in everyday scenarios.
Identity Manual
A definitive reference document detailing the correct implementation of all brand components. Contains specifications for logo positioning, color usage, typography structure, and implementation guidelines.
Deliverable Assets
Complete logo collection in multiple file formats (SVG, EPS, PDF, PNG, JPG) supporting various applications. Digital color palette for simplified implementation. Typography resources or acquisition instructions (for open-source fonts). Comprehensive identity manual in PDF format for reference and distribution. Application mockups for future adaptation and presentation.

Recommendations

(5.0)