Brand Strategy SprintSamuele Capri
Brand Foundations is designed to create a clear, credible brand from the ground up, or to restructure an existing one that lacks coherence.
It focuses on aligning strategy and visual identity into a single, solid foundation that can support early growth without becoming rigid or superficial.
This service is ideal for teams that are moving beyond experimentation and need a brand that:
communicates clearly what the company does and why it matters
feels intentional and professional across all touchpoints
can be used immediately without constant reinterpretation
Brand Foundations delivers a complete, essential brand, not a placeholder. Built to evolve as the business grows.
What's included
Complete brand identity and guidelines
A clear, cohesive brand system that defines how your brand looks, speaks, and behaves across all touchpoints.
• Brand positioning & core strategy
Defines what your brand stands for, who it’s for, and why it matters. Creating a clear strategic foundation for every design and communication decision.
• Brand narrative & key messaging
Shapes a coherent story and message that makes your brand easy to understand, relevant to your audience, and aligned across channels.
• Logo design or logo refinement
A distinctive, flexible logo system that reflects your positioning and works across digital and physical applications.
• Color palette & typography system
A structured visual language that ensures consistency, recognisability, and clarity across all brand materials.
• Visual direction & identity
The creative framework that defines the brand’s visual tone, style, and expression, guiding all future design decisions.
• Mini brand guidelines (core usage)
A clear, easy-to-use guide that ensures the brand is applied correctly and consistently by anyone who works with it.
FAQs
No. The logo is only one component of a broader brand foundation that includes strategy and visual identity.
Yes. All outputs are designed to be applied right away.
If the pitch deck is needed, you can ask for an add on in order to have one solid solution.
Yes, particularly for teams that want to avoid rebranding again shortly after launch.
The brand design can be an asset also for the funding phase of the startup.
Yes. It’s built to evolve into a larger, more complex brand system.
Samuele's other services
Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Samuele Capri Milan, Italy
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- Followers
Brand Strategy SprintSamuele Capri
Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Brand Foundations is designed to create a clear, credible brand from the ground up, or to restructure an existing one that lacks coherence.
It focuses on aligning strategy and visual identity into a single, solid foundation that can support early growth without becoming rigid or superficial.
This service is ideal for teams that are moving beyond experimentation and need a brand that:
communicates clearly what the company does and why it matters
feels intentional and professional across all touchpoints
can be used immediately without constant reinterpretation
Brand Foundations delivers a complete, essential brand, not a placeholder. Built to evolve as the business grows.
What's included
Complete brand identity and guidelines
A clear, cohesive brand system that defines how your brand looks, speaks, and behaves across all touchpoints.
• Brand positioning & core strategy
Defines what your brand stands for, who it’s for, and why it matters. Creating a clear strategic foundation for every design and communication decision.
• Brand narrative & key messaging
Shapes a coherent story and message that makes your brand easy to understand, relevant to your audience, and aligned across channels.
• Logo design or logo refinement
A distinctive, flexible logo system that reflects your positioning and works across digital and physical applications.
• Color palette & typography system
A structured visual language that ensures consistency, recognisability, and clarity across all brand materials.
• Visual direction & identity
The creative framework that defines the brand’s visual tone, style, and expression, guiding all future design decisions.
• Mini brand guidelines (core usage)
A clear, easy-to-use guide that ensures the brand is applied correctly and consistently by anyone who works with it.
FAQs
No. The logo is only one component of a broader brand foundation that includes strategy and visual identity.
Yes. All outputs are designed to be applied right away.
If the pitch deck is needed, you can ask for an add on in order to have one solid solution.
Yes, particularly for teams that want to avoid rebranding again shortly after launch.
The brand design can be an asset also for the funding phase of the startup.
Yes. It’s built to evolve into a larger, more complex brand system.
Samuele's other services
$2,500