Brand Strategy SprintSamuele Capri
Brand Foundations is designed to create a clear, credible brand from the ground up, or to restructure an existing one that lacks coherence.
It focuses on aligning strategy and visual identity into a single, solid foundation that can support early growth without becoming rigid or superficial.
This service is ideal for teams that are moving beyond experimentation and need a brand that:
communicates clearly what the company does and why it matters
feels intentional and professional across all touchpoints
can be used immediately without constant reinterpretation
Brand Foundations delivers a complete, essential brand, not a placeholder. Built to evolve as the business grows.
What's included
Complete brand identity and guidelines
A clear, cohesive brand system that defines how your brand looks, speaks, and behaves across all touchpoints.
• Brand positioning & core strategy
Defines what your brand stands for, who it’s for, and why it matters. Creating a clear strategic foundation for every design and communication decision.
• Brand narrative & key messaging
Shapes a coherent story and message that makes your brand easy to understand, relevant to your audience, and aligned across channels.
• Logo design or logo refinement
A distinctive, flexible logo system that reflects your positioning and works across digital and physical applications.
• Color palette & typography system
A structured visual language that ensures consistency, recognisability, and clarity across all brand materials.
• Visual direction & identity
The creative framework that defines the brand’s visual tone, style, and expression, guiding all future design decisions.
• Mini brand guidelines (core usage)
A clear, easy-to-use guide that ensures the brand is applied correctly and consistently by anyone who works with it.
FAQs
Samuele's other services
Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Samuele Capri Milan, Italy
- 1
- Followers
Brand Strategy SprintSamuele Capri
Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Brand Foundations is designed to create a clear, credible brand from the ground up, or to restructure an existing one that lacks coherence.
It focuses on aligning strategy and visual identity into a single, solid foundation that can support early growth without becoming rigid or superficial.
This service is ideal for teams that are moving beyond experimentation and need a brand that:
communicates clearly what the company does and why it matters
feels intentional and professional across all touchpoints
can be used immediately without constant reinterpretation
Brand Foundations delivers a complete, essential brand, not a placeholder. Built to evolve as the business grows.
What's included
Complete brand identity and guidelines
A clear, cohesive brand system that defines how your brand looks, speaks, and behaves across all touchpoints.
• Brand positioning & core strategy
Defines what your brand stands for, who it’s for, and why it matters. Creating a clear strategic foundation for every design and communication decision.
• Brand narrative & key messaging
Shapes a coherent story and message that makes your brand easy to understand, relevant to your audience, and aligned across channels.
• Logo design or logo refinement
A distinctive, flexible logo system that reflects your positioning and works across digital and physical applications.
• Color palette & typography system
A structured visual language that ensures consistency, recognisability, and clarity across all brand materials.
• Visual direction & identity
The creative framework that defines the brand’s visual tone, style, and expression, guiding all future design decisions.
• Mini brand guidelines (core usage)
A clear, easy-to-use guide that ensures the brand is applied correctly and consistently by anyone who works with it.
FAQs
Samuele's other services
$2,500