What's included

• Content Creation and Management

  A well-planned content calendar aligned with marketing goals. Original and engaging content (e.g., posts, graphics, videos, blogs) tailored for each platform. Optimised captions and copywriting for posts, ads, and campaigns. Consistent posting across all social channels.

• Social Media Strategy

  A comprehensive social media strategy aligned with the brand’s objectives. Platform-specific strategies to maximize engagement (e.g., TikTok trends, Instagram Reels). Paid social campaign strategies and optimisations (if applicable).

• Community Engagement

  Active engagement with followers through comments, messages, and posts. Building and nurturing online communities on platforms like Facebook Groups, Reddit, or Discord. Prompt responses to inquiries or customer feedback. Strategies to grow followers and improve audience loyalty.

• Analytics and Reporting

  Regular performance reports with metrics like engagement rate, reach, follower growth, and conversions. Insights into audience behaviour and content performance to inform strategy adjustments. Competitive analysis reports showing how the brand compares to industry benchmarks.

• Campaign Execution

  Planning and executing seasonal or product-specific campaigns. Collaboration with influencers or brand ambassadors for partnerships. Coordination with other departments (e.g., sales, marketing) for integrated campaigns.

• Collaboration and Team Coordination

  Working closely with design, video, and content teams to create cohesive marketing materials. Collaborating with external partners like influencers, agencies, or media outlets. Training team members on best practices for social media use, if required.