What's included

• Recap about your brand (mission, vision, goals and requirements)

  Through some previously prepared questions, we will find out what is the essence of your brand, what are the expectations and objectives and what do you want to communicate with your logotype.

• Concept & Mood Board (2 concepts ideas)

  A brainstorming about the design idea, I will present 2 proposals of it. Also showing the visual thinking about how it will look your brand.

• First logo version (2 designs proposals)

  Once we have the idea and concept download, I will work with two design proposals of this conceptual idea for the logo.

• Second logo version (2nd revision)

  At this point, we will have already decided on one of the two proposals. In this step I will show the finished version of the logo, but you can still make any changes for your next step.

• Logotype Package (Final Version)

  The final version with its different adaptations such as logotype, imagotype, isotype and isologotype.

• Color palette & Typography

  By this step I will present the colors that match with the brand & two typefaces (the main typography and the secondary one for all your brand image)

• Brand Patterns & Icons/elements

  Great resources for your packaging or social media. It will be graphics elements that represents the concept of the brand.

• Final Brand Book (+ mockups)

  This will be the last step where I will compile all the design of the brand, adding also mockups where you can see the work applied in images.