Email Workflow Creation for eCommerce

Nicole Gilmer

(0)

Starting at

/hr

About this service

Summary

Email marketing is one of the easiest ways to retain loyal customers and gain new! I help ecommerce brands increase their prospect and customer engagement utilizing email workflows and automations.

I have helped multiple companies across various industries (dog toys, human children toys, small Etsy shops, etc.) increase their conversion rates and increase their return customer rates. I have years of experience in both B2B and B2C marketing.

FAQs

What types of email workflows and automations do I work on most often?
The first workflows most businesses with an online shop are looking to set up is an Abandoned Cart flow. Not only does this help encourage potential customers to return and complete their purchase, but it also allows the business to see who, when, and even why a cart in their shop was abandoned. Dependent if the client is attempting to reach B2C or B2C customers, the next most common automations I see requested are Pop-Up Windows and Post-Purchase workflows.
My business or organization is very niche - can you help with our email workflows?
Yes! I have done everything from Browse Abandonment flows for a specific product line to Purchase Anniversary flows. One of the more unique workflows I have created had a segment split, which separated those who visited the organization's website on one very specific day out of the year from those who did not.

What's included

Strategic Analyzation of Current Marketing
I evaluate your current marketing and email strategies and come to you with suggestions on the best email workflows to begin implementing.
Behavior Based Automations
After discussing the best options for email workflows for your clientele, we will begin setting the foundation for automations that are best suited for your customers' interests and actions.
Workflows That Keep Engagement Going
Cut down on your amount of daily work and follow-ups with automations that engage for you! Segment out and remove inactive contacts, create triggers for specific action items (like abandoning their cart!), and even send your contacts a birthday special message.

Skills and tools

Email Marketer

Marketing Analytics Specialist

Marketing Strategist