What's included

• Brand Guideline

  LOGO DESIGN COLOR PALETTE TYPOGRAPHY SELECTIONS Typography Selection & Font Pairings BRAND ESSENCE BRAND MESSAGING

• Brand Copywriting Asset

  Custom copywriting strategy session Creative copy research Keyword bank Brand Signature Words Brand Wording Style

• Social Media Branding

  Account & Profile Set-Up Visual Branding Bio Description Copywriting (SEO-based) Grid Outlook Sampling Content Pillars Bank List for Feed & Story Content Social media banner design

• Brand identity & design

  - Creative Direction - Moodboard - Brand Signature & Supporting Color Set - Typography Selection & Font Pairings - Primary Logo & Alternative Logo - Brand Signature Mark - Brand Style Kit - Brand Guideline Document - Photography & Content Production Style Direction

• Brand discovery & essence

  - Discovery brand channel presence brand social strategy audit/diagnosis consultation industry landscape Positioning target market / audience industry niche positioning opportunity and strengths