Not a logo. A system — one your team can apply to a pitch deck, a landing page, and a product UI without it falling apart.

We come from type design, so the letterforms get the attention most startup branding skips. Three weeks, two directions, one finished identity with the files and rules to use it.

Who it's for Startups naming and launching, or companies whose identity was made in a weekend and has been stretched too far since.

Brand strategy: positioning, personality, competitive landscape

Two distinct identity directions, one refined to completion

Primary logo, secondary mark, and app icon

Type system and color palette, with accessibility checks

Graphic elements, iconography direction, and photo/illustration guidance

Three applied mockups — site, deck, product UI

Brand guidelines PDF + full source files (SVG, AI, Figma, PNG)

Week 1 — Discovery, strategy, moodboards

Week 2 — Two directions presented, one chosen

Week 3 — Refinement, applications, guidelines, handoff