What's included

• Brand Strategy

  - Brand Goals - Mission - Vision - Values - Target Client - Brand Voice - Competitor Analysis - Creative Direction - Photography Direction

• Mood Board

  The moodboard will be the first step in the process. Here we will discuss your ideas prior to beginning the design stage and will help me to understand your vision and also give you a sneak peek at my creative direction for the next stages

• Logo Suite

  You'll be delivered a logo with all its variations so you can use it in as many formats as possible!

You'll have:
- Primary logo, secondary logo, submark, icon

• Brand Colors and Variations

  Color palette with all of the color codes needed for designing. You will also get examples of combining the colors and variations of them that you could use to diversify your future designs and maintain them on-brand.

• Typography

  I'll provide you with the suggested typography for your brand.

• Icons

  Based on your brand, I’ll give you a selection of icons you could use on your website, social media (such as Story Highlights on Instagram), and any other instance you deem fit.

• Brand Pattern

  Start to see your brand come alive! Patterns are such a fun way of adding value to your brand with something versatile. Brand patterns can be used in packaging, as background for social media design, and in a lot of other ways! The possibilities are endless

• Visual Style Guidance and Examples

  It's similar to the Brand Guidelines but this document is like a guideline for all other types of design. It will show you how you can use your brand and apply it to the real world

• Brand Guidelines

  Finally, you'll have a document that will help you use your logo suite and colors correctly while designing, so you keep consistency within your brand and explode its potential