What's included

• Brand Questionnaire

  Brand questionnaire to understand your vision, goals, perspective, brand beliefs and brand feeling, audience and brand values, to support the development of your new brand identity.

• 60 Min Brand Experience Workshop

  A 60 min brand experience workshop dedicated to taking the findings from your questionnaire, discussing the different ideas and a plan for how we will approach your new brand.

• Primary & Secondary Logo Collection

  A collection of logo marks, including 1x primary logo, and 2x secondary logo marks. You will receive the final artwork as .AI, .PNG, .JPG files, both in full colour, black and white.

• Colour Palette

  A comprehensive colour palette comprising of CMYK, RGB and HEX codes.

• Typographic System

  A clear and functional typographic system comprising 3-5 typographic styles, fonts, scales and weights, determined for different output and use.

• Brand Mood & Creative Direction

  Brand mood representing the creative direction of your brand to support future application and rollout of brand feeling.

• Brand Application Mockups

  A minimum of 3 mockups of your new brand on relevant applications to show different ways you can apply your brand. This supports future designers working with you, and helps you independently action your brand.

• Capsule Brand Guide

  A brand guide in capsule form, showcasing each of above elements. A concise, clear and helpful snapshot of the key elements of your brand identity, in a guideline format to help you implement your new brand.

• Two Rounds of Review & Sign-Off

  Included in the process are two rounds of review of the options, prior to a final sign-off. Additional review rounds can be purchased - please let me know and I can add this on.

• 4 Hours of Q+A Support

  Post project, you also have up to 4 hours of Q+A support included in your project. Once you have your files, you can set catch-up meetings with me or have Voxer discussions if you have lots of questions, to help you as you get to know your brand, answer queries and start implementing it.