Bespoke Brand Identity Design

Olivia McDonald

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About this service

Summary

Two weeks of deep focus to craft a bespoke brand identity which cleverly and clearly evokes your expertise and business transformation to your ideal audience.

Intended as a way to craft a bespoke brand without the cumbersome timelines of traditional branding projects, I work with you to craft the essential foundations of your brand identity.

The must have every day elements (cue, capsule wardrobe analogy!), to get you up and running, whilst giving you a thoughtful base to evolve upon. You may have an existing identity that needs a refresh, or you might be starting from scratch.

Process

Welcome + Discover Set up a free chat with me via the Google Calendar link.

Once we have determined we're a good fit for each other, and you have booked and paid for your Bespoke Branding Experience, I will be in touch to schedule next steps.

Together we will undertake a deep dive discovery on your brand desires, needs and goals, and formulate a plan to craft a visual identity which is in line with this vision.

Craft, Develop, Refine Once we're on the same page with the visual direction, throughout the two weeks we are working together I will take time to pull together first and second drafts for your review.

This is when we share video chats, connect in a Notion hub and cover your brand development. Polish + Deliver This is the phase where you will provide final feedback on your new visual identity.

Once you have signed off, I will pull all the elements into a useful, living and breathing document called your Capsule Brand Guide. It will include all the essentials you need to know exactly how to use your brand.

What's included

Brand Questionnaire
Brand questionnaire to understand your vision, goals, perspective, brand beliefs and brand feeling, audience and brand values, to support the development of your new brand identity.
60 Min Brand Experience Workshop
A 60 min brand experience workshop dedicated to taking the findings from your questionnaire, discussing the different ideas and a plan for how we will approach your new brand.
Primary & Secondary Logo Collection
A collection of logo marks, including 1x primary logo, and 2x secondary logo marks. You will receive the final artwork as .AI, .PNG, .JPG files, both in full colour, black and white.
Colour Palette
A comprehensive colour palette comprising of CMYK, RGB and HEX codes.
Typographic System
A clear and functional typographic system comprising 3-5 typographic styles, fonts, scales and weights, determined for different output and use.
Brand Mood & Creative Direction
Brand mood representing the creative direction of your brand to support future application and rollout of brand feeling.
Brand Application Mockups
A minimum of 3 mockups of your new brand on relevant applications to show different ways you can apply your brand. This supports future designers working with you, and helps you independently action your brand.
Capsule Brand Guide
A brand guide in capsule form, showcasing each of above elements. A concise, clear and helpful snapshot of the key elements of your brand identity, in a guideline format to help you implement your new brand.
Two Rounds of Review & Sign-Off
Included in the process are two rounds of review of the options, prior to a final sign-off. Additional review rounds can be purchased - please let me know and I can add this on.
4 Hours of Q+A Support
Post project, you also have up to 4 hours of Q+A support included in your project. Once you have your files, you can set catch-up meetings with me or have Voxer discussions if you have lots of questions, to help you as you get to know your brand, answer queries and start implementing it.