Branding and Visual Identity Design

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About this service

Summary

Offering comprehensive branding and visual identity design services to help clients enhance their brand image and effectively convey their values and history through captivating visual elements.

Process

Hi, my name is Tiziano, I'm a graphic designer specialized in branding and visual identity creation.

In the process of developing a brand, either from scratch or giving life to an already established one, the analysis and understanding of the project is essential. Understanding where a brand comes from, its values, history and legacy is essential. That is why first of all we make a study of your brand, the industry and market in which it is located, in order to give life and at the same time reflect what you are looking for.

From here, with a clear idea of where you are and where you intend to position your brand, the creative process begins. No idea is discarded, I believe that everything has value, and that is why in principle proposals and ideas are made, whether we are working with the naming or already immersed in the brand design.

Once the concepts are presented, we will discuss which one best suits your project, to focus and make it a unique and high impact brand.

I will present proposals for your color palette, looking for gaps in the market, chromatic ranges not explored by the competition and thus distinguish us from the rest.

Finally, the final presentation of the brand is made, with all the graphic resources, banners, resources for social networks, as well as the delivery in all formats. Examples of the correct use of each format, size and colors for the different applications. Mockups & Packaging templates if the project requires it.

I am at your service to take your project to the next level, let's work together!

What's included

  • Brand and general project analysis.

    My goal is to best represent your brand, your values, your target audience, your history and your legacy. I am interested in knowing your company's mission.

  • Logo Proposals and Ideas

    Let's explore your ideal brand identity. We will talk about what you are looking for, knowing your story, and what values you are looking for. We will deliver 5 initial ideas, both logo and color palettes and styles, and then we will focus on the one that best suits your brand. If necessary, we will work on the naming of the brand, analyze the competition and the spaces to explore in order to stand out with a brand identity with personality and outstanding in the field.

  • Social Media Kit

    We will create kit for social networks. From banners and posts to templates for your entire social ecosystem. - Flyers templates - Mockups - Profile Picture & Banners - Graphic patterns

  • Logo and Resources

    After the final presentation of the logo and the graphic resources of the brand, the project will be delivered, which includes the graphic pieces in all the required formats, as well as delivery of the logo in png, jpg, pdf, svg, etc. files.


Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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