Build a visual system that makes the brand clearer, more credible and easier to use across real commercial work.

I will define the creative direction, design the core identity assets and turn them into a practical system for web, social, presentations and campaigns.

You receive: • visual direction and reference board • refined colour, type and image approach • core identity and layout system • five launch-ready design assets • concise usage guide and source files

This service is for one focused brand or campaign. Naming, deep research, large template libraries, illustration sets, motion design and print production are scoped separately.

COMPLETION AND HANDOVER Complete when the agreed core identity, five campaign assets, usage guide and source files are delivered. Assets consistently apply the selected direction, and editable files and exports match the agreed specifications. Two consolidated revision rounds are included within the selected direction and five assets.

Required inputs: audience and positioning, brand references and existing assets, the five required asset formats, approved copy and intended uses.

Delivery starts once the brief, required materials and agreed access are complete. Any delay affecting the delivery date is agreed through Contra.