What's included

• Logo Files:

  Vector Files: These are scalable without losing quality. Common formats include: .ai (Adobe Illustrator) .eps (Encapsulated PostScript) .svg (Scalable Vector Graphics) Raster Files: These are pixel-based and can lose quality when scaled up. Common formats include: .png (with a transparent background) .jpg or .jpeg .tiff .bmp Monochrome Versions: Black and white or grayscale versions of the logo for use in situations where color isn't feasible.

• Style Guide:

  This is a document that provides guidelines on how to use the logo. It might include: Color codes (Pantone, CMYK, RGB, and Hex) Typography and font details Logo spacing and placement Variations of the logo (horizontal, vertical, icon-only, etc.) Dos and don'ts (e.g., how not to distort or misuse the logo)

• Brand Mockups:

  These are visual representations of how the logo might look in real-world applications, such as: Business cards Letterheads Websites Social media profiles Merchandise (e.g., T-shirts, mugs) Signage

• Source Files:

  These are the original, editable files used to create the logo. They allow for future modifications if needed.

• Usage Rights:

  A document that outlines the rights and permissions associated with the logo. This might specify whether the designer retains any rights to the design or if all rights are transferred to the client upon payment.

• Logo Variations:

  Different color variations (e.g., primary, secondary, inverted) Different layouts (e.g., horizontal, stacked) Different sizes (e.g., for favicon, profile pictures, banners)

• Print-Ready Files:

  These are files optimized for printing, ensuring that the logo appears crisp and clear in printed materials.

• Web-Optimized Files:

  These are files optimized for digital use, ensuring quick loading times and clarity on screens.

• Favicon:

  A small version of the logo or a part of the logo to be used as a website icon.

• Font Files:

  If custom fonts are used in the logo, the client might receive the actual font files or information on where to purchase or download them.