Branding Strategy for Wellness Brands

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About this service

Summary

For the past five years, I’ve been deeply immersed in the wellness space, working alongside brands that prioritize holistic well-being, conscious living, and mind-body optimization. I’ve collaborated with leading names like The Well, Live Conscious, Plant People, and Mindbloom, helping them craft intentional, high-impact content that resonates with their audience. My work isn’t just about aesthetics—it’s about understanding the psychology of wellness consumers, building trust, and creating narratives that inspire real connection.

What's included

  • Brand & Audience Analysis

    A deep dive into your brand’s essence and ideal audience. I’ll assess your brand positioning, voice, and visual identity, along with the psychology behind your audience’s needs and desires. You’ll walk away with a clear understanding of how to connect with them authentically and effectively.

  • Magnetic Messaging Blueprint

    Your brand’s voice, refined and aligned. This blueprint lays out compelling messaging, key brand phrases, and storytelling frameworks that speak directly to your audience’s hearts. The result? Messaging that feels intentional, aligned, and deeply resonant.

  • Social Media Engagement Strategy

    More than just posts—it’s about connection. I’ll craft a custom engagement strategy that nurtures relationships, sparks conversations, and turns passive followers into an engaged community. From content cadence to interactive elements, this is about building trust and loyalty with every post.

  • Customized Content Ideas & Hooks

    Content that stops the scroll and starts a conversation. I’ll provide a curated list of strategic content ideas and powerful hooks designed to grab attention, inspire action, and align with your brand’s unique presence. Think thoughtful, high-impact ideas that feel effortless yet irresistible.


Skills and tools

Coach

Consultant

Canva

Google Docs

Microsoft Office 365

Industries

Wellness