What's included

• Campaign Questionnaire

  Campaign Questionnaires help us gather important information about your business like your USP, target audience, and goals for each campaign.

• Dedicated Facebook Ad Specialists

  Our team has executed thousands of Facebook Ad Campaigns so you can trust every step of your campaign will be meticulously planned.

• 100% Customized Strategy

  We take your entire business into consideration when creating the offer and advertisements that will yield the best results.

• Pixel Setup Support

  The Facebook pixel is a piece of code that's placed on the website to report conversions, build audiences and get insights into how people are your website.

• Target Audience Research

  When conducting Target Audience Research, we'll explore the different targeting options for the services being advertised. We will use past targeting (if applicable), client recommendations, and our experience to build the initial targeting options to start testing.

• Setup Lookalike Audience

  If applicable: Our team will need a list of more than 100 past Customers that were a good fit for the you so Facebook can find similar leads.

• Lead Generation Ad Types

  Depending on the Ad Spend and Client resources, we can create and manage multiple types of Lead Ads. Lead Generation options include: Facebook Lead Ads, Calendar Ads, Quizzes/Surveys, Landing Page Forms, Messenger Ads. Up to 2 in this offer

• Campaign Buildout

  We will create images that will stand-out and drive traffic to take action. 2 Campaigns/Offers.

• Initial Ad Creatives

  This will include the Image Uploads or Video Ad Setup (if applicable), etc. The creative portion is determined by the resources the client provides, plus additional images if needed. It is a collaboration so this can be custom per client.

• Ad Creative Approval

  From Client

• Budget Scheduling & Optimization

  We’ll work to optimize your campaign around Holidays or special offers to get the most out of the ad budget

• Implementation of Ad Scheduling

  Your ad campaign will all be mapped and scheduled prior to launch so expectations are clear.

• Retargeting Campaign Setup

  Retargeting campaigns available when two or more campaign/offers are present.

• 24/7 Reporting Dashboard

  The Client 24/7 Reporting Dashboard will be available after launch of the Ads or after tracking is set up (depending on services). Our team will connect the assets, then you will receive an invitation to create logins. We'll need Full Name and desired email address to send this invitation.

• Click Fraud Protection

  We update Facebook ads audience list on a real-time basis to block clicks from competitors, bots, click farms and other fraudulent sources, saving you 15-20% in ad spend.

• Dedicated Campaign Management Team

  The campaign will have an account manager as the main POC along with several supporting roles including a FB ad specialist, copywriter, and graphic designer.

• Facebook & Instagram Management

  Running ads requires constant monitoring and tracking of important KPIs. We’ll track your campaign both weekly and monthly to optimize ad spend

• A/B Test Creatives & Ad Sets

  We’ll use varying creatives, strategies, and target markets to ensure your campaigns perform.

• Performance-Based Ad Spend Allocation

  Performance-Based Ad Spend Allocation is used when multiple campaigns are tested to find the right targeting and creative that makes sense to our audience. For example, if one campaign outperforms another, more Ad Spend is allocated to the one performing the best, so budget is not wasted.