Market Mapping: Define Your Ideal Target Users (D.I.Y Version)

Claire Freshney

(0)

Starting at

$

575

About this service

Summary

Quickly learn who your users really are in 7 days. Find market fit, uncover hidden opportunities, and dominate the market.
In just seven days, this D.I.Y service, "Market Mapping", will help you pinpoint your target market, understand your users' hidden needs, and gain a clear competitive advantage. You'll transform from feeling overwhelmed to confidently positioning your tech startup for success, standing out from the sea of 46,000 new tech companies each year.

Process

Process for DIY Market Mapping
Day 1: Define User and Market Segment - Figuring Out Who Wants What
Workbook & Template: Use the workbook to identify potential customers and divide them into groups. Then, use the provided Figma template to visualize your market segments.
Your Task: Complete the initial sections of the workbook and use the Figma template to map potential customer segments.
Day 2: User Interviews - Let's Have a Chat
Workbook & Template: Follow the workbook's guidelines on conducting effective user interviews. Use the Figma template to document key insights and patterns.
Your Task: Conduct 5-6 user interviews as outlined in the workbook, recording insights directly into the template.
Day 3: Find the Core Job to be Done - What's the Real Deal?
Workbook & Template: The workbook will help you identify the main goals your users are trying to achieve. Capture this in the Figma template.
Your Task: Analyse interview data to identify core jobs to be done and document these in your template.
Day 4: Create a Job Map - Mapping Out the Journey
Workbook & Template: Use the workbook to create a detailed job map, highlighting each step your users take to achieve their goals.
Your Task: Complete the job map in the Figma template using insights from previous days in the Figma template.
Day 5: Over/Underserved Matrix - Spotting the Gaps
Workbook & Template: The workbook includes instructions for creating an over/underserved matrix. Populate this matrix in the Figma template.
Your Task: Analyze your job map to identify areas where the market is over or under-serving users' needs and fill out the matrix in your template.
Day 6: Find Users’ Hidden Needs - Digging Deeper
Workbook & Template: The workbook's exercises help you dig deeper into user insights and uncover hidden needs. Document these needs in the Figma template.
Your Task: Reflect on the insights gathered so far and use the workbook to uncover deeper user needs, recording them in your template.
Day 7: Uncover Competitive Advantage/Hidden Opportunity - What Sets You Apart?
Workbook & Template: The workbook will guide you through identifying your competitive advantage and hidden opportunities. Use the Figma template to represent these findings visually.
Your Task: Synthesize all your insights from the previous days to identify what sets you apart, and document this in the final section of the Figma template.
Purchase Process:
Order & Access: Purchase the DIY Market Mapping service. You'll immediately receive an email with access to the workbook and Figma templates.
Getting Started: Begin with the Day 1 instructions in the workbook and open your Figma templates to start mapping out your market.
Daily Tasks: Follow the step-by-step process outlined for each day, using the workbook for guidance and the Figma templates for visual documentation.
Completion: By the end of Day 7, you'll have a comprehensive understanding of your market, users' hidden needs, and a clear competitive advantage, all documented in your Figma templates.
With these resources, you'll independently navigate the market mapping process, equipped with the tools and guidance necessary to achieve clarity and a competitive edge. Ready to get started?

FAQs

  • How is Market Mapping different from traditional market research?

    Traditional market research often focuses on surface-level analysis and demographics. On the other hand, Market Mapping goes deeper, aiming to uncover the "jobs" users want to get done and their hidden needs. It provides actionable insights beyond basic market segmentation so you can stand out, with an 86% success rate.

What's included

  • FREE 30-Minute Strategy Session

    Use the calendar booking link to have a free 30-minute strategy session, before you purchase (worth $250!)

  • Crystal-Clear Market Clarity

    A clearly defined market segment enables you to target users accurately.

  • Figma Templates

    Get access to ALL my client Figma templates for Market Mapping, with step-by-step notes. Here's what you'll access: Market-fit Assessment Market Segment Definition Find 3-5 Core Job(s) to Be Done Create a detailed Job Map Underserved/Overserved Matrix Identify 50-100 User Needs (Stories) Discover 10+ Hidden Opportunities

  • Workbook

    You will fill in your easy-to-follow workbook and can refer to it.

  • A Short & Snappy Video

    A video guide explaining how to go from confused to clear on your Market in less than 60 minutes!

  • Bonus! Ebook.

    How to turn a £1,000,000 idea into a profitable product!

Duration

1 week

Skills and tools

Market Researcher
UX Researcher
UX Designer
Figma
Google Docs

Industries

UX Design
Market Research
Product Research

Work with me

More services

Product Vision: Achieve Clarity, to Succeed Faster (DIY Version)

STARTING AT

$575

fixed rate