What's included

• Campaign Brand Strategy + Positioning

  Comprehensive brand strategy aligned with business goals and target audience insights. Defining brand purpose, values, mission, and vision to establish a clear brand identity. Competitive analysis to differentiate your brand in the market. Crafting a unique value proposition and messaging framework that resonates with your target audience. Tone of voice and communication guidelines for consistent brand messaging.

• Visual Identity Development

  Custom logo design, including primary and secondary logo versions. Full brand color palette, typography, and imagery guidelines. Iconography, patterns, and design elements that enhance the brand’s visual appeal.

• Brand Collateral

  Branded presentation templates, social media assets, and marketing materials.

• Brand Guidelines Brand Book

  A comprehensive brand book that includes logo usage, typography, colors, imagery, and tone of voice guidelines. Instructions on how to apply the brand consistently across all touchpoints.