I’ve spent the last 5 years working with growth teams across B2B, B2C, and mixed acquisition models, so the work is informed by activation and conversion strategy.

The process starts in Figma with a high-fidelity design system (semantic tokens, breakpoints) and clear content hierarchy. From there, the site is built either in Framer or as a custom-coded frontend using Claude Code + a structured design.md workflow when the project needs more flexibility or long-term scalability.

define the user path (entry points, traffic sources, activation triggers)

structure the page around decision-making

remove friction

build visuals that feel current, clear, and aligned with the brand

The CRO side doesn’t come at the expense of design. The goal is still to make the page look sharp, modern, and distinctive — just without sacrificing usability or clarity to get there.

High-fidelity UI design in Figma

CRO-focused landing page structure

Framer development or custom frontend build

Responsive implementation across devices

Motion and interactions where they improve usability

Performance optimization

SEO and analytics setup if needed

Scalable structure for future expansion

Figma file only if you already have an internal developer team or just need the design system, page structure, and UI direction without implementation.

Framer works well for fast iteration, marketing sites, and teams that want to edit content internally without relying on developers.

Custom code is better when the site needs tighter control, more complexity, product-specific interactions, or room to scale beyond a standard marketing setup.

SaaS

AI products

product launches

paid acquisition landing pages

teams improving activation or signup conversion

The outcome is a landing page that looks modern, fits the brand properly, and is built around conversion from the start.