Klaviyo Email MarketingBen Bialla
With 5+ years experience in the D2C Health and Wellness space, I have built Campaigns for 15+ product launches, partnership announcements, customer spotlights, product education series, giveaways, promotions/sales, and more across Email, SMS, and Social channels; generating millions in revenue annually. I bring savvy experience in managing all aspects of a Content Calendar and Organic Campaigns; this includes the planning and building of: content, blogs, emails, SMS, metrics and reporting, segmentation strategies, A/B testing, templates and design.
What's included
Email Marketing Audit
- Performance Metrics Analysis: A review of key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and ROI. This helps identify trends and areas for optimization.
- Email Content Review: An assessment of quality of email content, language, CTA's and relevance to target audiences.
- Segmentation Analysis: An evaluation of how subscriber data is segmented for targeting purposes. This includes analyzing the effectiveness of existing segmentation criteria and identifying opportunities for improvement.
- Deliverability Assessment: An analysis of factors affecting email deliverability, such as Bounce Rate, Open Rate, and timing of campaign launches.
- Recommendations and Action Plan: A summary of findings from the audit along with actionable recommendations for improving Performance Metrics, content, scheduling, A/B testing, and segmentation.
Email Campaign Building
- Campaign Brief: A document outlining the objectives, target audience, messaging strategy, and key performance indicators (KPIs) for the email campaign.
- Email Design Mockups: Visual representations of the email templates, including layout, branding elements, imagery, and call-to-action (CTA) buttons.
- Copywriting: Compelling copy for email subject lines, headlines, body content, and CTAs tailored to the target audience and campaign objectives.
- Personalization Variables: Identification of dynamic content and personalization variables to customize email content based on recipient data, such as name, location, purchase history, etc.
- A/B Testing Plan: Plan for conducting A/B tests on different elements of the email campaign (subject lines, CTAs, visuals, etc.) to optimize performance.
- Segmentation Criteria: Definition of segmentation criteria based on subscriber data (e.g., demographics, behavior, preferences) to target specific audience segments with tailored content.
- Sending Schedule: Determination of the optimal timing and frequency for sending email campaigns based on audience behavior and industry best practices.
- Post-Campaign Analysis: Analysis of campaign performance metrics (open rates, click-through rates, conversions) to evaluate effectiveness and identify areas for improvement in future campaigns. A report will be built monthly to review how campaigns performed.
Ben's other services
Contact for pricing
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Klaviyo
Shopify
Email Marketer
Email Newsletter Writer
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Ben Bialla Santa Barbara, USA
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Klaviyo Email MarketingBen Bialla
With 5+ years experience in the D2C Health and Wellness space, I have built Campaigns for 15+ product launches, partnership announcements, customer spotlights, product education series, giveaways, promotions/sales, and more across Email, SMS, and Social channels; generating millions in revenue annually. I bring savvy experience in managing all aspects of a Content Calendar and Organic Campaigns; this includes the planning and building of: content, blogs, emails, SMS, metrics and reporting, segmentation strategies, A/B testing, templates and design.
What's included
Email Marketing Audit
- Performance Metrics Analysis: A review of key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and ROI. This helps identify trends and areas for optimization.
- Email Content Review: An assessment of quality of email content, language, CTA's and relevance to target audiences.
- Segmentation Analysis: An evaluation of how subscriber data is segmented for targeting purposes. This includes analyzing the effectiveness of existing segmentation criteria and identifying opportunities for improvement.
- Deliverability Assessment: An analysis of factors affecting email deliverability, such as Bounce Rate, Open Rate, and timing of campaign launches.
- Recommendations and Action Plan: A summary of findings from the audit along with actionable recommendations for improving Performance Metrics, content, scheduling, A/B testing, and segmentation.
Email Campaign Building
- Campaign Brief: A document outlining the objectives, target audience, messaging strategy, and key performance indicators (KPIs) for the email campaign.
- Email Design Mockups: Visual representations of the email templates, including layout, branding elements, imagery, and call-to-action (CTA) buttons.
- Copywriting: Compelling copy for email subject lines, headlines, body content, and CTAs tailored to the target audience and campaign objectives.
- Personalization Variables: Identification of dynamic content and personalization variables to customize email content based on recipient data, such as name, location, purchase history, etc.
- A/B Testing Plan: Plan for conducting A/B tests on different elements of the email campaign (subject lines, CTAs, visuals, etc.) to optimize performance.
- Segmentation Criteria: Definition of segmentation criteria based on subscriber data (e.g., demographics, behavior, preferences) to target specific audience segments with tailored content.
- Sending Schedule: Determination of the optimal timing and frequency for sending email campaigns based on audience behavior and industry best practices.
- Post-Campaign Analysis: Analysis of campaign performance metrics (open rates, click-through rates, conversions) to evaluate effectiveness and identify areas for improvement in future campaigns. A report will be built monthly to review how campaigns performed.
Ben's other services
Contact for pricing