What's included

• Email Marketing Audit

  - Performance Metrics Analysis: A review of key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and ROI. This helps identify trends and areas for optimization. - Email Content Review: An assessment of quality of email content, language, CTA's and relevance to target audiences. - Segmentation Analysis: An evaluation of how subscriber data is segmented for targeting purposes. This includes analyzing the effectiveness of existing segmentation criteria and identifying opportunities for improvement. - Deliverability Assessment: An analysis of factors affecting email deliverability, such as Bounce Rate, Open Rate, and timing of campaign launches. - Recommendations and Action Plan: A summary of findings from the audit along with actionable recommendations for improving Performance Metrics, content, scheduling, A/B testing, and segmentation.

• Email Campaign Building

  - Campaign Brief: A document outlining the objectives, target audience, messaging strategy, and key performance indicators (KPIs) for the email campaign. - Email Design Mockups: Visual representations of the email templates, including layout, branding elements, imagery, and call-to-action (CTA) buttons. - Copywriting: Compelling copy for email subject lines, headlines, body content, and CTAs tailored to the target audience and campaign objectives. - Personalization Variables: Identification of dynamic content and personalization variables to customize email content based on recipient data, such as name, location, purchase history, etc. - A/B Testing Plan: Plan for conducting A/B tests on different elements of the email campaign (subject lines, CTAs, visuals, etc.) to optimize performance. - Segmentation Criteria: Definition of segmentation criteria based on subscriber data (e.g., demographics, behavior, preferences) to target specific audience segments with tailored content. - Sending Schedule: Determination of the optimal timing and frequency for sending email campaigns based on audience behavior and industry best practices. - Post-Campaign Analysis: Analysis of campaign performance metrics (open rates, click-through rates, conversions) to evaluate effectiveness and identify areas for improvement in future campaigns. A report will be built monthly to review how campaigns performed.