What's included

• Research

  I will find the brand's main competitors who offer similar services or produce a similar product. To do this, I need to know how your brand is different and what makes it unique. I also need to know your brand's positioning, name and tagline. Next, I will create a portrait of your target audience.

• Moodboards

  In the First Round, I'll create and show you two moodboards that define the main visual characteristics of your brand and its main visual direction. In the Second Round I will show you the updated direction, adjusted and refined based on your feedback.

• Branding Concept Presentation

  I will present you the brand concept, where I will demonstrate the new logo in various variations, as well as the main brand colours and fonts.

• Brand Guidelines

  Once the logo and brand identity have been approved, I will create a brand book containing guidelines for iconography, logo usage, typography, messaging and graphic conventions. These guidelines will provide a clear framework for maintaining a consistent brand identity across all touchpoints.

• Final

  The handoff will include logo assets in digital formats (PNG, SVG, AI, EPS), as well as iconography and graphic elements in digital formats. The client will receive both a PDF version of the brand guidelines and a digital version accessible through a Figma link for easy reference and future updates.