Senior creative direction for e-commerce and DTC brands, from strategy to a finished identity. I lead the whole process myself: brand strategy and pyramid, logo routes, colour and typography, packaging direction and a complete brand book, ready for your team or your designers to run with.

What you get: a clear brand platform, three logo routes with one recommendation, a colour and type system, key applications (packaging, e-commerce, social) and a brand book with usage guidelines. Delivered in about two weeks for focused projects, with refinement rounds included.

Brand book examples are shared privately on request.