Brand Identity Strategy

Dhaval Adesara

(0)

Starting at

3,000

About this service

Summary

A comprehensive brand identity package typically includes a range of design and branding elements that collectively define a brand's visual and conceptual identity. These inclusions may vary depending on the specific needs of the business or organization. But it covers almost everything which is required for initial stage for branding.

Process

Understanding the Brand:

Brand Audit: Analyzing existing brand elements and messaging.

Brand Strategy: Defining brand purpose, values, and target audience.

Creative Development:

Mood Board: Visualizing the brand's aesthetic and tone.

Logo Design: Creating a unique and memorable symbol.

Typography Selection: Choosing fonts that reflect the brand's personality.

Color Palette: Developing a harmonious color scheme.

Brand Guidelines:

Style Guide: Documenting brand elements and usage guidelines.

Brand Standards: Ensuring consistency across all brand touchpoints.

Testing and Refinement:

Feedback: Gathering feedback from stakeholders and target audience.

Iterations: Making necessary adjustments based on feedback.

Finalization and Delivery:

Approval: Obtaining final approval from the client.

Delivery: Providing complete brand identity assets.

What's included

Logo Design
The creation of a unique and memorable logo that represents the brand's essence and values.
Color Palette
A selection of primary and secondary colors that establish the brand's visual identity and evoke specific emotions or associations.
Typography
The choice of fonts and typographic styles for consistent and appealing text presentation.
Visual Style Guide
A comprehensive document outlining guidelines for using brand colors, fonts, logo variations, and other design elements to ensure consistency across all brand materials.
Brand Guidelines With Brand Story and Messaging
A detailed document outlining the rules and guidelines for using all brand elements, ensuring consistency in all communications. And the brand's mission, values, and unique selling points.
Brand Imagery
Guidance on the types of images, illustrations, or photography that should be used to align with the brand's visual identity.
Stationery Design
The design of business cards, letterheads, envelopes, and other stationary items to maintain a professional and cohesive brand image
Print Collateral
Creation of marketing materials such as brochures, flyers, posters, and other printed assets that reflect the brand's identity
Digital Assets
Design of digital materials, including website elements, social media graphics, and email templates
Packaging Design
If applicable, the design of product packaging that adheres to the brand's visual identity.