I will develop three campaign concepts and one detailed creative brief for your selected direction, tailored to your brand, audience and campaign goals.

My experience across beauty, fashion, luxury and lifestyle combines PR storytelling with an understanding of influencer content and creative coordination.

Each concept will include a central idea, key message, suggested formats and visual direction. Once you select a concept, I will build a practical brief outlining the objective, audience, messaging, content deliverables and execution guidance.

You will receive a polished PDF and editable document, with one consolidated revision round included.

This one-off project covers concept development and briefing. Content production, design, creator sourcing and campaign management can be quoted separately.

1. Review your brand and campaign goals I review your requirements, audience, references, budget and timeline to establish a clear creative direction.

2. Develop three campaign concepts I present three distinct ideas with supporting messages, suggested formats and visual references.

3. Build your selected creative brief I expand your chosen concept into a structured brief your creative team or creators can follow.

4. Refine and deliver I incorporate one consolidated revision round and deliver the final brief as an editable document and PDF.