What's included

• Personas

  Understanding your target audience is critical for developing effective marketing strategies. Our Persona service provides a structured approach to developing detailed and accurate user personas that capture your target audience's goals, behaviors, and pain points. Our experienced marketing professionals will work with you to develop personas based on primary and secondary research, including customer surveys, social media monitoring, and other data sources. We can help you identify common themes and patterns, develop detailed profiles of your target audience, and use these insights to guide your marketing strategies, messaging, and content development. Whether you are launching a new product or service or looking to refine your existing marketing efforts, our Persona service can help you better understand your audience and create more impactful marketing campaigns.

• Journey Maps

  Understanding your users' needs and experiences is essential for delivering a successful product or service. Our user journey map service provides a structured and visual approach to mapping out your users' experience across multiple touchpoints. Our experienced user experience (UX) designers will work with you to identify and prioritize user personas, map out their journeys, and identify pain points and opportunities for improvement. We can work with you to develop a comprehensive understanding of your users' behaviors, motivations, and goals, and help you develop strategies for improving your users' experience. Whether you are launching a new product or service, or looking to improve an existing one, our user journey map service can help you deliver a better user experience and drive better business results.

• Affinity maps

  Affinity maps can help your team or organization make sense of large amounts of complex information, generate insights, and make better decisions. Our affinity map service provides a structured and visual approach to organizing and categorizing ideas, feedback, or data generated from your team. Our experienced facilitators will guide your team through the affinity mapping process, using best practices and industry-standard tools. We can work with you in person or remotely, and provide you with a comprehensive report that summarizes the results of the affinity mapping session. Whether you are looking to solve a complex problem, improve your product or service, or conduct research, our affinity map service can help you get there faster and more efficiently!