Brand Discovery & Strategy
Brand positioning
Brand story and voice development
Logo Design
Primary logo design (with variations)
Logo marks or icons
Horizontal and vertical lockups
Monochrome and color versions
Color Palette Development
Primary and secondary color palettes
Brand color guidelines (HEX, RGB, CMYK values)
Typography System
Primary and secondary fonts
Web-safe font options
Font usage guidelines
Brand Guidelines Document
Brand usage and styling rules
Guidelines for logo, colors, typography, and imagery
Tone of voice and messaging style guide
Business Collateral
Business cards
Letterhead and envelope design
Email signature design
Presentation templates (PowerPoint/Google Slides)
Social Media Branding
Profile and cover images (for platforms like Instagram, Facebook, LinkedIn, etc.)
Branded post templates for consistency
Highlight icons and custom graphics
Website & Digital Assets
Brand style guide for web design
Branded website elements (buttons, icons, banners)
Email newsletter template
Favicon and web icons
Packaging & Merchandise (if applicable)
Packaging design concepts
Branded merchandise (e.g., t-shirts, tote bags, etc.)
Visual Identity for Marketing
Branded ad templates (digital or print)
Flyers, brochures, and posters
Digital ad banners and social media ads
Brand Refresh (if applicable)
Modernization of existing logo or identity
Updated brand guidelines and assets