Improved customer lifetime value (CLTV): Increase repeat purchases and average spending per customer.
Reduced churn rate: Track user retention and implement engagement strategies.
Increased app downloads and engagement: For app-based businesses, monitor downloads, active users, and in-app activity.
Improved brand loyalty: Net Promoter Score (NPS), customer satisfaction surveys.
Increased overall revenue: Track total revenue growth and ROI of growth hacking initiatives.