-Development of audience-targeted social ad campaigns across platforms (e.g., Meta, TikTok, LinkedIn).
-Creation of ad assets, including copywriting, visual direction, and format optimization.
-Ongoing campaign management, including bid adjustments, budget pacing, and creative rotation.
-Monthly performance reporting with insights, benchmarks, and optimization recommendations.
-A/B testing of creatives, audiences, and placements to drive continuous performance improvement.