My role has a Brand identity designer is not to create cool visuals but to communicate a businesses purpose to it’s intending customers and providing sufficient knowledge on why they should purchase a product. That’s what my service is here to offer.

At the core of every business, there must be a strategy in place. Which in this industry it’s termed has a Brand strategy.

Two of the essential points in a Brand strategy is the Psychographic model (Why people buy) and the Demographic model (Who your customer is) without this two being acted upon as a designer the product becomes a nameless commodity hoping to be purchased

On the occasion that I am hired, here’s some list of processes you should expect in the Onboarding stage:

Research and Questionnaire Stage

Brand Strategy Phase

Creative Direction

Presentation

Brands Strategy Document

Logo, Color and Typography

Iconography

Stationary Set

Social media Cover Template

Ai Image Prompt for Photography style model

Full Brand Style Guide + Web link for easy access