Logo Design

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About this service

Summary

A basic logo package includes a primary and alternate logo, color palette, typography, usage guidelines, file formats, and optional social media icons, ensuring clear and simple brand representation across various mediums.

What's included

  • Logo Design

    Primary Logo: This is the main version of your logo, usually combining your brand name with a symbol or icon if applicable. Alternate Logo: A simplified or abbreviated version of your primary logo. It can be useful for smaller spaces where the primary logo might not fit well. Color Palette: A selection of colors that represent your brand. This includes primary colors used in the logo as well as secondary colors that complement it. Typography: The fonts used in your logo and branding materials. This might include both a primary font for headlines and a secondary font for body text. Usage Guidelines: Instructions on how to use the logo correctly, including minimum size requirements, spacing guidelines, and rules for resizing or scaling. File Formats: Providing your logo in various formats such as JPEG, PNG (with transparent background), and vector formats like SVG or EPS. This ensures that your logo can be used in different contexts, from digital to print. Social Media Icons: Scaled-down versions of your logo optimized for social media profiles. Brand Style Guide (Optional): A more comprehensive document detailing your brand's visual identity, including rules for photography, illustration styles, and other visual elements beyond the logo.


Skills and tools

Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch

Industries

Brand Marketing
Graphic Design

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