The deliverable contents of Google ads and Facebook ads can vary depending on the objective of the campaign and the target audience. However, here are some common deliverables:
Google Ads:
- Ad copy (headline, description, call to action)
- Keywords and ad targeting options
- Ad extensions (like sitelinks or callouts)
- Ad graphics (image or video)
Facebook Ads:
- Ad copy (headline, text, call to action)
- Ad format (image, video, carousel, slideshow, etc.)
- Target audience options (age, gender, interests, behaviors, etc.)
- Placement options (News Feed, Stories, Audience Network, etc.)
In general, the aim of both Google Ads and Facebook Ads is to reach a specific target audience with a compelling message that drives clicks, conversions, or brand awareness. The specific deliverables will vary based on the campaign goals and audience.