What's included

• Branding

  1. Brand statement (2 hour session of forming the brand statement). Within 2-3 hour session we come up with brand statement that consists of 6 attributes: a. General - how would you describe brand b. Culture - inner culture of a brand/company. c. Users - only positive description of a user, how we want to see him . d. Voice - voice of brand's communication. e. Emotional benefits - what client gets from interacting with our brand. f. Value - what is real value for our client. This is where we send you the creative brief. 2. Brand design - Looking at existing logo, colors, fonts. Agency presents 3 concepts. First concepts would be presented in black and white so you can evaluate only the logo itself, it's initial idea. Once the logo direction is picked, we move on to playing with fonts, colors and icon. Final step - branding elements (pantone colors, web colors, logo structure). In short: 1.1 Branding - Logotype, icons, and /or a mark or symbol - Typographic system; Color palette 1.2 Digital communication guidelines and templates for social media. 1.3 Brandbook