Branding design for cosmetics and other e-commerce projectsSergio Laskin
We combine our digital-first mindset with razor-sharp strategy and outspoken design to distil your product’s energy into an unforgettable story.
Dissecting a brand to its true essence, before rebuilding it with the strong personality, distinctive design and digital direction it deserves. At the same time we empower it with a flexible, scalable platform that adapts fast to user needs and new technologies.
What's included
Branding
1. Brand statement (2 hour session of forming the brand statement). Within 2-3 hour session we come up with brand statement that consists of 6 attributes:
a. General - how would you describe brand
b. Culture - inner culture of a brand/company.
c. Users - only positive description of a user, how we want to see him .
d. Voice - voice of brand's communication.
e. Emotional benefits - what client gets from interacting with our brand.
f. Value - what is real value for our client.
This is where we send you the creative brief.
2. Brand design - Looking at existing logo, colors, fonts.
Agency presents 3 concepts. First concepts would be presented in black and white so you can evaluate only the logo itself, it's initial idea.
Once the logo direction is picked, we move on to playing with fonts, colors and icon. Final step - branding elements (pantone colors, web colors, logo structure).
In short:
1.1 Branding
- Logotype, icons, and /or a mark or symbol
- Typographic system; Color palette
1.2 Digital communication guidelines and templates for social media.
1.3 Brandbook
Starting at$3,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Sergio Laskin Riga, Latvia
Branding design for cosmetics and other e-commerce projectsSergio Laskin
Starting at$3,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
We combine our digital-first mindset with razor-sharp strategy and outspoken design to distil your product’s energy into an unforgettable story.
Dissecting a brand to its true essence, before rebuilding it with the strong personality, distinctive design and digital direction it deserves. At the same time we empower it with a flexible, scalable platform that adapts fast to user needs and new technologies.
What's included
Branding
1. Brand statement (2 hour session of forming the brand statement). Within 2-3 hour session we come up with brand statement that consists of 6 attributes:
a. General - how would you describe brand
b. Culture - inner culture of a brand/company.
c. Users - only positive description of a user, how we want to see him .
d. Voice - voice of brand's communication.
e. Emotional benefits - what client gets from interacting with our brand.
f. Value - what is real value for our client.
This is where we send you the creative brief.
2. Brand design - Looking at existing logo, colors, fonts.
Agency presents 3 concepts. First concepts would be presented in black and white so you can evaluate only the logo itself, it's initial idea.
Once the logo direction is picked, we move on to playing with fonts, colors and icon. Final step - branding elements (pantone colors, web colors, logo structure).
In short:
1.1 Branding
- Logotype, icons, and /or a mark or symbol
- Typographic system; Color palette
1.2 Digital communication guidelines and templates for social media.
1.3 Brandbook
$3,000